Strategies Energy Drink Manufacturers Are Using to Assure Safer and Healthier Energy Drinks

Since energy drinks were commercially introduced in the market, the safety, quality and effectiveness of the manufactured products has been a prominent issue for all stakeholders including energy drink manufacturers, consumers and governments all over the world. The booming energy drink market across all age groups from teenagers to adults and the aging as a result of the changing lifestyles has prompted governments and regulatory bodies to try and come up with regulatory policies and guidelines to guarantee the safety of consumers.

For example, kids in Sweden are not allowed to take energy drinks. While, in the US the government has created awareness on the need to buy quality products from reputable manufacturers. However, in most occasions, these policies are not enough requiring the manufacturers to come up with internal and external quality measures to ensure the safety and quality of their energy drink products. Some of the quality and safety assurance measures in the last five years to help assure quality and safety include:

State of art production facilities

As market increases, manufacturers of drink energies have also been improving their manufacturing plants to match the needs and demands of the growing markets. One area of improvement has been an upgrade of the manufacturing process to eliminate the likeliness of contamination while also improving the efficiency of the plant.

Strict quality control

The other strategy energy drink manufacturers are using to guarantee quality of their energy drinks is developing internal quality measures that guide the whole manufacturing process, and the duties and skills of the involved individuals. The quality measures are also put in place to help ensure the raw materials and ingredients used in the manufacturing process are safe and of high quality.

Research and development

Unlike a few years ago, when most manufacturers had to rely on third party studies, majority of the energy drink manufacturers over the last few years have invested in their own research and development laboratory to test ingredients and products for continued customer satisfaction. The in-house research and development has enabled manufacturers to improve the manufacturing process and customer experience while also eliminating the harmful ingredients or contents.

Compliance certifications

In addition to the strict internal quality controls, energy drink manufacturers are complying with third party quality control certifications such as FDA, cGMP and NSF certification. These third party certifications are meant to assure customers that the manufacturers are meeting the highest standards for safety, health and quality. These third party certifications are done in accordance with set guidelines that oversee the whole process from raw materials to manufacturing and packaging. The third parties such as the FDA are also tasked by ensuring the products are safe. If for any reasons there are issues on quality and safety, the third parties have also put in place mechanisms to resolve those issues as soon as possible.

Shelf life stability testing and content guidelines

In addition to internal quality measures and third party certifications, energy drink manufacturers understand the need to ensure that their energy products meet the standard shelf life for most liquid products. With an increased shelf life, there is reduced risk of consumers taking expired products in the market that might negatively affect their health.

Furthermore, to help eliminate problems of over consumption, manufacturers are including reliable amounts of contents on the product labels including the recommended consumption amounts for different aged people such as kids and adults.